Lawn & Garden Retailer

LGR February 2018

magazine for retailers at gift shops and specialty stores

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4 • LAWN & GARDEN RETAILER • FEBRUARY 2018 DEPARTMENTS 06 Editor's Report 08 Headlines/Calendar 22 Product Focus 22 Birding 28 Exterior Design 26 Dirty Secrets 7 Ways to Sell the Ultimate Gift By Christina Salwitz 36 Pohmer On … You Don't Get a Second Chance … By Stan Pohmer 38 Marketplace 44 Product Showcase/Ad Index FEBRUARY 2018 VOLUME 17 NUMBER 2 WWW.LGRMAG.COM Cover photo features echeveria pulvinata 'Frosty' from the Dümmen Orange assortment — L&GR (Lawn & Garden Retailer) accepts no responsibility or liability for the validity of information supplied by contributors, vendors, advertisers or advertising agencies. SUBSCRIPTION INFORMATION L&GR (Lawn & Garden Retailer) magazine (ISSN 1540-9023) is published ten times a year in January, February, March, April, May, June, July, August, September/October and November/December by Great American Media Services, 75 Applewood Dr., Suite A, Sparta, MI 49345, Telephone: 616.887.9008 Fax: 616.887.2666. Subscription rates in the U.S. are $30 per year (Canada and Mexico are $50 and all other countries are $60 payable in U.S. currency). Periodical postage paid at Sparta, MI and at additional mailing offices. Reproduction of contents is forbidden. Copyright 2018. POSTMASTER: Send address changes to Circulation Department, Lawn & Garden Retailer, 75 Applewood Dr., Suite A, Sparta, MI 49345. PRINTED IN USA. MARKETING 12 Incorporating Activism As Greenscape Gardens in Missouri has discovered, the possibilities for turning conservation efforts into profits are endless. By Laura Caldie 16 Marketing Water-Wise Plants Hear from three garden centers in one of the most water-conscious states about how focusing on plants with low water requirements can be beneficial no matter where you're located. By Pat Hayward MERCHANDISING 30 Show & Tell Merchandising Colorful displays, unique plant varieties and add-on products can help customers see your efforts and hear your message. By John Johnston 32 East Coast Ideas Last month, we showed you holiday scenes from New Jersey and Long Island, New York, but they provided much more inspiration than just red and green. By Abby Kleckler EVENT CENTRAL 46 A Tomato Takeover Lawn & Garden Retailer spoke with Kara Kading, third-generation at Milaeger's, about its annual Tomatomania event at the Racine, Wisconsin, location. By Abby Kleckler 16 30

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