Lawn & Garden Retailer

LGR June 2022

magazine for retailers at gift shops and specialty stores

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Page 53 of 53

NOT JUST COLOR. SMART COLOR. You don't need poorly timed, slow-moving, out-of-color shrubs and perennials cluttering up your bench and draining your cash flow. You want color arriving right on time and drawing customers into your store. Our ColorSmart ® Program is a carefully scheduled calendar of perennials and shrubs that comes to your benches just in time to look their best and keep your customers coming back for more. THE BEST COLOR IS ABOUT TIMING. LIKE, NOW. As a retailer, you know that plants in-color draw consumers' attention and fly off the benches. So where does that leave your inventory of perennials and shrubs? The ones that aren't at their peak are destined for deep discount pricing. You need to showcase that cracking color right when the customers walk into your store, and you need to repeat that success over and over. That's what keeps them coming back, and that's what makes those plants fly off your shelves. You want to take advantage of this program? The time is now. Give us a call and get smart. ColorSmart ® . WHICH CUSTOMERS WANT TO BUY PERFECTLY TIMED, PEAK COLOR PLANTS? ALL OF THEM. THERE ARE MANY FACTORS TO SELLING THE BEST SHRUBS AND PERENNIALS. LIKE A CALENDAR. Timing. It's the difference between shrubs and perennials bursting with cracking color, and slow-moving, out-of-color plants that just won't sell. The question is how to get that timing right. And we have the answer. ColorSmart ® is the exciting new program that leverages our nearly 50 years of growing expertise and our partnership with genetics-leader, Proven Winners ® , to deliver bulked 1-, 2-, and 3-gallon perennials and shrubs cracking with color in seasonal blocks. All cultivated for perfectly timed color to reduce shrink, increase retail turns, and bring back hugely satisfied customers. | 603-435-8361

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