Lawn & Garden Retailer

LGR March 2021

magazine for retailers at gift shops and specialty stores

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Page 11 of 59

12 | LAWN & GARDEN RETAILER | MARCH 2021 ( 8 7 7 ) 7 4 6 - 6 5 4 4 R I M O L . C O M / G A R D E N C E N T E R S E N G I N E E R E D T O M E E T A L L B U I L D I N G C O D E S S O L U T I O N S O R I E N T E D S A L E S S U P P O R T T E A M D U R A B L E D E S I G N A N D S U P E R I O R S T R E N G T H G R O W W I T H C O N F I D E N C E I N A N Y W E AT H E R S TA N D S T R O N G T H R O U G H E V E R Y S E A S O N Our greenhouses are designed to withstand high wind and heavy snow, year aer year. TO O L S TO G ROW YO U R B U S I N ES S Consistency on Social Media By Gail Pabst, marketing communications coordinator, National Garden Bureau. Like any form of advertising, when working with social media, consistency is king! Adding posts consistently is the first and most important step in order to be found, followed, and read on all your social media platforms. Not posting for a few weeks — and then making that missed time up with six posts over a weekend — is not a good strategy for overall success. Yes, sometimes this may happen, but it should not be a regular occurrence. However, six posts over a weekend can be a great interest generator if something special (like an event you want to publicize) is happening at that time and you want to "be in the moment." A better and less stressful way to manage social media is to make a plan. Look at all the social media platforms you are on then decide how many times a week you realistically can post on each. Yes, there are lots of "experts" out there that will tell you how many times and when to post for best engagement … but guess what? They do not know your business. Plus, each platform's algorithms change frequently. Get rid of the guilt and do what is best for you and your company! If two times a week works great on Facebook, then do that. Keeping a regular strategy for posting is the key to help create a better customer experience. It will build your credibility, reputation, and brand trust and, most importantly, it WILL WORK for you and your business. To maintain the post schedule that you have decided on, choose a scheduling tool that you like, which could be one built into the platform or a third-party tool like Hootsuite, Later, or Tailwind to name just a few of the many available. It sounds simple — and it really is. Just remember, consistency is king. Circle 107

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