Lawn & Garden Retailer

LGR November/December 2020

magazine for retailers at gift shops and specialty stores

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LGRMAG.COM | 33 B ackyard entertaining has always been a popular activity, but since the pandemic hit, it is growing exponentially. Not only can it provide a getaway experience without the risks and hassle of travel, but also an enjoyable way to take in the natural world, relax, and decompress. An outdoor living space can also provide a way to spend time with friends, family and neighbors while adhering to social distancing rules. Garden centers are capitalizing on this trend by providing not only the annuals, perennials and houseplants one would expect to find, but also a host of outdoor living products for customers to spruce up their patio, balcony, deck, and yard. MAKE A SCENE Many retailers use their outdoor space to set up vignettes of outdoor entertaining, showing customers what the items look like unboxed and assembled. Stores can create different areas with furniture arranged around a fire pit, with decorative cushions or pillows, outdoor rugs, heaters for cooler climates, and potted plants. Décor items such as statuary, gazing globes, wind spinners and more can be displayed in the outdoor settings with price tags secured in waterproof sleeves. These clearly visible tags should include SKU numbers and a scannable barcode to allow staff to easily obtain packaged products from inside the store and bring it out to the customer or have it waiting at the checkout counter. Be sure to offer products to meet the specific needs of your region, this might include products like hand-woven or knitted blankets, outdoor fans and other related items. No outdoor space? No worries! Outdoor living scenes can be easily set up inside a store as well — and without the worry of weather damaging products. Take a corner or your store (or larger space if it's available) and create an outdoor entertaining setting like a chair and table set and lay out décor items such as sculptures, vases or small pots, tableware and other items. Don't forget wind chimes and outdoor lighting. Mark each with an easy-to-read tag with barcode and SKU number, and stock smaller packaged products nearby. SUSTAINABILITY MATTERS Sustainable products have and continue to be a priority for many customers — and they're frequently willing to pay more for these items. Products that are handmade and eco-friendly, rather than mass-produced, will be viewed by these customers as having more value. These customers are often willing to spend more for fair trade, eco-friendly products. BE ONE-OF-A-KIND Offering one-of-a-kind statuary, ceramic pottery and the like sets your store apart. Instead of offering the same garden décor items and only differing on price, your store can be seen as a destination for unusual pieces that aren't seen in every other landscape. An outdoor living space is now the place to spend time with friends and family, safely. From the editors of Lawn & Garden Retailer and Gift Shop magazines. From the editors of Lawn & Garden Retailer and Gift Shop magazines. From the editors of Lawn & Garden Retailer and Gift Shop magazines.

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