AUGUST 13 -15
REGISTER TODAY! IGCSHOW.COM
HOT-SPOT DIAGRAM OF STORE SIGNAGE
Red represents where customers look the
longest, followed by yellow and green.
TRADE SHOW, THREE KEYNOTES & CONCERT
ARE FREE
- IF YOU REGISTER NOW! IGCSHOW.COM
TRADE SHOW, THREE KEYNOTES & CONCERT
EARLY BIRD SAVINGS NOW! GRAB YOUR ALL ACCESS
EDUCATION PASS - ONLY $99! Limited-time offer.
ALL-AGES EVENT - FAMILIES WELCOME!
THE SCIENCE OF WHAT
YOUR CUSTOMERS SEE
ONE OF THREE FREE KEYNOTES THIS SUMMER!
AUGUST 13 -15 AUGUST 13 -15
REGISTER TODAY! REGISTER TODAY! IGCSHOW.COM
HOT-SPOT DIAGRAM OF STORE SIGNAGE
Red represents where customers look the
longest, followed by yellow and green.
Largest & Longest-Running Trade Show for Independent Garden Centers Since 2007
THROUGH YOUR CUSTOMERS' EYES: WHAT SCIENCE SHOWS THEY
SEE (AND IGNORE!) WHILE SHOPPING YOUR STORE
DR. BRIDGET BEHE OF MICHIGAN STATE UNIVERSITY
TUESDAY, AUGUST 13, 11 AM, IGC SHOW CENTER STAGE
HER ONLY INDUSTRY KEYNOTE IN 2019
The latest eye-tracking research using hot-spot diagrams like the one
pictured here shows what your customers see - and ignore! - while
shopping your independent garden center. Dr. Behe will share her
research findings, and send you back to your store with ideas you can
put in place immediately - to improve the shopping experience
for your customers and register more sales.
NEW Event Co-locating This Summer
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